CALF_News_June_July_2021

4 CALF News • June | July 2021 • www.calfnews.net  JUNE | JULY 2021 Highlights On the Web www.calfnews.net Go Mobile Facebook  https://www.facebook.com/ calfnews/ Twitter  https://twitter.com/calfnews YouTube  www.youtube.com/CALFnews Instagram  www.instagram.com/calfnews/ Advertising Jessica Ebert National Account Manager (785) 477-1941 jess@calfnews.net Features In Every Issue 5 Gypsy Wagon 18 Chuteside Manner 40 Recollections 41 Gatherings 44 On the Human Side Opinions 8 Rumblings From the Great White North 9 All In 10 Prime Points 14 Whitt & Wisdom 38 Beyond the Ranch Gate 6 Choosing Beef The beef industry’s future depends on cracking the code to consumer purchasing decisions. Cover Story 13 Beef Marketing Group Instead of one industry segment cannibalizing another, the Beef Marketing Group seeks to increase value and profit for ALL stakeholders. 22 Greeley Hat Works This hat maker has been covering the domes of many, from cowboys to movie stars, for 112 years. 42 Where’s the Really Exceptional Beef? 45 Baxter Black 46 CALF's Featured Lady 46 Index of Advertisers 37 A Call to Arms One Colorado cattle feeder isn’t taking his governor’s bid to eat less beef lightly. He’s launched a counter-attack that includes pro “real beef” billboards in some of America’s largest cities. 32 Beef Production in the United Kingdom While their end product is beef, the UK’s production system is vastly different from the United States’, perhaps because their consumers’ perceptions and expectations are different.