CALF_News_April_May_2019

9 CALF News • April | May 2019 • www.calfnews.net Corporate Office n Winchester, VA n 540-877-9632 n valleyproteins.com We offer high-energy fats and quality protein meals: n Bleachable Fancy Tallow n Recycled Cooking Oil n Choice White Grease n Meat and Bone Meal n Animal Vegetable Blends n Blood Meal We’ve added locations in the West to bring our services closer to you. Amarillo, TX San Angelo, TX Veribest, TX Durant, OK Bernalillo, NM Wyoming, said the group’s efforts to spread beef ’s good message is making the most of opportunities available via Facebook, Instagram, Twitter and other social media platforms. These “wired” women are educating consumers by the thousands, she said. CBB Chair Joan Ruskamp from Nebraska reminded conventioneers that the Beef Checkoff helped fund foreign marketing programs that helped produce some $8 billion in export sales. She said digital TV ads are helping get the most out of checkoff dollars, as are many other marketing programs aimed at dieticians, the health and fitness com- munity and others who help dictate what consumers eat. One new program involves “Chuck,” a American National Cattlewomen President Gwen Geis, Gillette, Wyo., says ANCW remains “wired” through its many social media programs to spread beef’s message to consumers. 2018 Cattlemen’s Beef Board Chair Joan Ruskamp, Dodge, Neb., urges produces to remain loyal to the Beef Checkoff. beef loving, although fictitious voice that is activated through Amazon Alexa or Google Assistant wireless devices. Chuck can answer consumer questions on beef recipes, beef cuts and other aspects of beef preparation. Ruskamp noted that more than 13 million people visited the beefitswhats- fordinner.com website the past year in search of recipes and other beef-oriented information. Singer-songwriter John Ondrasik, who carries the stage name Five for Fighting, closed the final general session with an inspirational message. He described how he has overcome life’s issues using creativ- ity for motivation. “What kind of a world do you want?” he asked.“At the end of the day, it really is about doing your part, each one of us, in whatever area we can.” Continued on page 19 