CALF News Aug./Sept 2018

17 CALF News • August | September 2018 • www.calfnews.net Recently, Kent and I have been discussing how we might collaborate to reach a wider audience in both of our businesses. When I told him about the CEO’s statement about wanting his staff to believe that what they do is important, the light bulb came on. That was the inspiration that changed the way we were thinking about our collaboration. We decided that we needed to create something much bigger than what we had been talking about. What if we created a hub that provided businesses with the resources they needed to help their employees understand and truly believe that what they do is important? Imagine the impact that would have. Employees would be more engaged and more motivated. The business would experience higher productivity, less absentee- ism, less turnover and improved morale. All of which affects the bottom line. So, that’s what we’re doing — it’s called The Significance Project . Is what you do important? It’s an important question. But the more important question is, do you know why?  E-mail comments to jim@purposeunlimited.com ©Kemin Industries, Inc.and itsgroupofcompanies2018.All rights reserved. ® TM TrademarksofKemin Industries, Inc.U.S.A. kemin.com/designedforyou THE CHROMIUM LEADER FOR 20+ YEARS QUALITY & SAFETY: IT’S ALL BY DESIGN. Kemin knows chromium. Our commitment to chromium promises to provide you with a high-quality, safe and efficacious product to help your animals reach their optimal performance boosting your bottom line.