CALF News Aug./Sept 2018

31 CALF News • August | September 2018 • www.calfnews.net TEXAS FEED FAT CO., INC. TEXAS FEED FAT CO., INC. P.O. Box 1790 • Durant, Oklahoma 74702 We specialize in Quality Feed Fatand Quality Service. Leaders in the feed fat industry since 1974! Durant, Oklahoma Ted Kirkpatrick (580) 924-1890 Hereford,Texas Kirk Sehi (806) 363-6490 calltoday! Managing Margins Growing Profits Seizing Opportunities Surviving Market Volatility Building a legacy that lives on K·Coe Isom is dedicated to the people who entrust us with what matters most. kco e . com THE DREAM TEAM Continued from page 28 If she was developed in a grow yard and now she’s out grazing range lands, Arturo says, she likely is going to fail miserably somewhere, and reproductive inefficiency is likely going to be the first thing to go wrong.” Wrenn and Arturo have also devel- oped a digital personality called “Cook- ing with the Cowboy” that documents their lives as cattle producers, helping to reduce food fears among consumers. And they share some pretty amazing recipes along the way. “We decided it would be a fun way to tell our story as ranchers along with sharing our passion for good food,” Wrenn says.“I think it’s a cool story that Arturo is a real cowboy. He spends his day horseback, wearing his chaps, boots and spurs, and then will come home and cook a five-course meal just because. And his cooking is some of the best food I have ever had! “I also believe that all food has a story and is a great way to start a conversation,” she continues.“So why not tell our story and start that conversation through shar- ing our recipes of our favorite foods?” “I think we’re in for some challeng- ing times,” Arturo says.“Agriculture as a whole has just gotten so efficient. Fewer producers are producing more prod- uct with fewer resources. Competing proteins are matching beef production stride for stride in increasing production of product. “As beef producers we need to assure that we’re delivering an affordable and whole- some product relative to other competing proteins. Further, if we’re producing more beef than we can consume here in the United States, we need to be able to export that product. To me, this is the challenging part because I feel like it’s out of our hands. “On the positive side, I see a lot of operations being man- aged by the next generation. It’s always encouraging to see someone willing to step in and take responsibility for some- thing their family started years ago.” You can find Wrenn and Arturo on their website www.cookingwiththecowboy. com as well as on Instagram and Face- book. Don’t overlook this power couple. They have a big future ahead of them!  The Pacheco family, from left, Arturo, Ross, Leo and Wrenn.