CALF_News_December_2019_January_2020

31 CALF News • December 2019 | January 2020 • www.calfnews.net NCBA and its affiliates took advan- tage of the opportunity presented by the proposed Green New Deal.“The information on beef ’s impact on the environment was inaccurate,” Houston said.“This allowed us to tell our sustain- ability story.” Know your markets Ken Gronbach, futurist and gen- erational market expert, warned beef producers about failing to promote their product. With current population num- bers and potential buyers, he estimated that up to $1 billion is needed to market beef. “She will tell your story if you don’t,” Gronbach said, pointing to a photo of Socialist U.S. Rep. Alexandria Ocasio- Cortez – better known as AOC.“The best days for beef are ahead of us, but the industry needs to define its markets.” He said 35 percent of the U.S. market is made up of minorities, and many are Millennials or part of Generation Y. “There are 88 million Millennials and they are going to change everything. They will eat a lot of beef, but you have to cultivate them,” he said.“Don’t fall asleep on who your end-user is. And, you need to hire Gen Ys to understand their eating habits.” Fake is fake – especially with phony beef TCFA Chairman Levi Berry and Houston applauded moves by many in Congress and the USDA in demanding that plant-based or lab-grown meat be described as such – not as “beef.” Action was taken in Congress a few weeks after the TCFA convention. A bipartisan bill was introduced in Con- gress by Rep. Roger Marshall (R-Kan.) and Rep. Anthony Brindisi (D-N.Y.) to clarify the definition of beef and uphold truthful labeling on alternative meat products. “A growing number of fake meat products are trying to mislead consum- ers about what they’re trying to get them to buy,” said Houston, following intro- duction of the bill.“Consumers need to be protected from deceptive marketing practices, and cattle producers need to be able to compete on a fair, level playing field.”  New TCFA Chairman Paul Defoor. ~ RANCHES FOR SALE ~ Lodgepole Creek Ranch has historically operated as a cattle production facility to produce elite breeding stock for the livestock industry. The near new AI facility allows for semen collection, artificial insemination on a mass scale, collection of donor cows and transfer of either fertilized eggs or embryos. The Headquarters area provides an excellent setting for any style of registered cattle event. Lodgepole Creek meanders west to east throughout the property, providing live water & wildlife habitat. The Ranch is located between Lodgepole and Chappell in the southeastern portion of the Nebraska panhandle. LODGEPOLE CREEK RANCH Offered Exclusively by SMITH GARDEN COUNTY RANCH This ranch can run 800 cow/calf pair or 1,200 yearlings for the summer, with 13 pastures, 20 windmills & tanks, 11 submersible wells & tanks, 4 portable solar panels w/pumps - fencing is in exceptional condition. Excellent set of improvements with 2009 - 1,624 sq. ft. home - 3 bd, 2 ba, full basement. 2nd home built in 1961. Main floor has 1,148 sq. ft. - 2 bd, 1 ba. Full finished basement has 3 bd, 1 ba. Excellent steel corrals and load out facility. Calving barn, horse barn, 42’X60’ Quonset with concrete floor, and 42’x60’ - 2010 Cleary Building w/ concrete floor. agriaffiliates.com 308.534.9240 401 Halligan Dr. - North Platte, NE 69101 9,825 Acres - 2 Homes - 13 Pastures 10,321 ACRES - AI FACILITY Mike Polk 308.539.4446 Don Walker 308.764.7175 Don Walker 308.764.7175 Mike Polk 308.539.4446 John Childears 308.539.4450