CALF_News_December_2020_January_2021

28 CALF News • December 2020 | January 2021 • www.calfnews.net B lue P rint M edia B luePrint Media is excited to announce the launch of its latest venture, a podcast titled Trailblazing in Agriculture. Through its monthly episodes, the Trailblazing in Agriculture podcast will dive into specific segments of the agriculture industry to tell the unique stories of people who have made significant contributions to the diverse segments of agriculture. The podcast launched in October with a series featuring trailblazing women in agriculture. The podcast is hosted by BluePrint’s Media Division Man- ager Jessie Topp-Becker. “The goal of the Trailblazing in Agriculture podcast is to tell the stories of people in agriculture – the pioneers, innovators and trailblazers,” Topp-Becker says.“The agriculture industry is filled with generations of people who have blazed a trail, and their stories deserve to be told.” The first episode, Lessons from a Cattle Feeding Industry Veteran, features an interview with Betty Jo Gigot, the editor and publisher of CALF News magazine. Gigot shares how she got her start in the cattle feeding industry and how that ulti- mately led to her involvement with CALF News magazine. New episodes will be available each month and are available on the BluePrint Media website, www. blueprintma.com , or wherever listeners subscribe to podcasts. “Our team looks forward to telling the stories of individu- als who often go unrecognized for their contributions to our industry,” says Lisa Bard, BluePrint Media executive principle. The podcast launched at the same time BluePrint unveiled its updated website, www.blueprintma.com , promoting the com- pany’s various services and providing a variety of resources for visitors. The new website has a clean, modern design, is mobile friendly and was designed to offer a user-friendly experience. “It was important that our website reflect not only who and what we are and the services we provide, but also our culture, our commitment to our clients and our commitment to quality content,” Bard says. BluePrint’s website will be updated on a regular basis with new resources, including informational blog posts and case studies. Visitors can also find samples of work BluePrint has done on behalf of agriculture and non-profit clients, as well as listen to the company’s podcast, Trailblazing in Agriculture. “Our business has exciting goals to pursue, and the Trailblaz- ing in Agriculture podcast and updated website are just two of the vehicles that will help us achieve our goals,” Bard says. About BluePrint Media BluePrint Media is a leader in outsourced publishing, inbound, outbound and content marketing, and support ser- vices for businesses, non-profit membership associations and individuals who champion agriculture, sustainability, conserva- tion, preservation and outdoor recreation. For more informa- tion, visit www.blueprintma.com . To connect with us on social media, visit www. facebook.com/ BluePrintma .  BluePrint Media’s Premier Podcast Features CALF’s Own Gigot Trailblazing in Agriculture to Highlight Industry Innovators Gill concludes that the various weaning programs should be effective for both fall-born and spring-born calves.“It works regardless of the time of weaning,” he said.“If the market is strong, it may not pay to wean and hold the calves. Supple- mental nutrition adds to input costs. “If forage is available and calves are over 500 pounds, cost of gain will be lower with forage and supplement. If feed is purchased, make sure cost of gain is lower than value of gain. “Weather conditions will often be better for fall-calving cows weaning in early summer. Fluctuations of 30-plus degrees from high to low temperature can add stress to weaned calves. Also, don’t background calves to where you’re selling in a down market. Even if you can’t wean prior to marketing, teach them how to eat and be handled.”  WEANING FOR PROFIT Continued from page 27 Weaning when calves are too small puts more stress on their young immune systems.