CALF_News_Feb_March_2019

25 CALF News • February | March 2019 • www.calfnews.net All Things Being Equal, Wouldn’t You Like A New Choice? To learn more, visit Pharmgate.com and talk to your veterinarian. ©2019 Pharmgate Animal Health. Deracin is a registered trademark of Pharmgate, LLC. Aureomycin, Bovatec and Deccox are registered trademarks of Zoetis. You have a new medicated feed option for proven and trusted control of shipping fever and anaplasmosis. Deracin ® (chlortetracycline) is the generic equivalent to Aureomycin ® , giving you an economical alternative without the need to change treatment strategy. Deracin has combination clearances to be fed with Bovatec ® or Deccox ® and can be top dressed. It can also be fed to cattle on pasture with bluebird free choice mineral formulation. Restore health and get better value with a new choice for shipping fever and anaplasmosis. Choose Deracin. Federal law restricts medicated feed containing this veterinary feed directive (VFD) drug to use by or on the order of a licensed veterinarian. 1106D-1118 (Chlortetracycline) Chlortetracycline Type A Medicated Article Deracin ® 50Meal ActiveDrugIngredients: ChlortetracyclineasChlortetracyclineCalciumComplexequivalentto50gramsChlortetracyclineHydrochloride/lb. Ingredients: Usedirections: Mixingdirections: Dried Streptomycesaureofaciens f rmentationproduct inacarriersuitablefor incorporation infeed. For Use in the Manufacture of Medicated Feeds CAUTION: For use in Dry Feeds ONLY. NOT FOR USE IN LIQUID FEED SUPPLEMENTS Mix sufficient Deracin ® 50MealTypeAMedicatedArticle to supplydesired concentrationof chlortetracyclineper tonwithpartof the feed ingredients tomakeapreblend.Add the remainderof the ingredients andmix thoroughly.For specificuse levels, see Indications. ® Chlortetracycline Incompletefeed 10 50 100 200 400 500 1/5 lb 1 lb 2 lb 4 lb 8 lb 10 lb Restores health. Delivers value. I was fortunate to be able to attend a Beef Sustainability Ag Media Workshop last fall, put on by National Cattlemen’s Beef Association (NCBA) on behalf of the Beef Checkoff. Over the course of my professional career, I have attended a LOT of workshops, seminars, meetings, conventions, classes and the like. This one was top notch and the information presented was invaluable; you can rest assured that your checkoff dollars are being put to good use. The workshop focused on providing scientific, factual, well-researched and well-founded information to ag media on the topic of sustainability. The end goal was to arm us with the informa- tion to not only educate our readership on the topic so that you all can respond to various questions or concerns from consumers, but to enable us journalists in the hope that the consuming public will come to us as experts on this topic, instead of the latest internet blogger who has an agenda. As part of this charge, NCBA has created a library of tools that we can all use. Go to https://www.beefresearch . org/beefsustainability.aspx and you will find a host of information and tools on the topic, much of which can be down- loaded or shared with anyone who has questions. What I find most helpful, interesting and encouraging, is that the material is presented in such a profes- sional, appealing and user-friendly manner. Today’s consumer is very visual and expects instantaneous results to their questions, and the information presented on these pages deliver. Plus, it’s all backed up by scientific research, as indicated by the sourcing. No fake news here. Information overload is rampant these days, so breaking it all down for easy consumption is important. In this nifty Beef Sustainability Animated Info- graphic (https://www.beefresearch.org/ sustainability/) the breakdown is done for us. This interactive infographic gives straight answers to many sustainability questions. As a user works through this infographic and the questions, they can access any of 20 Sustainability Beef Fact Sheets in PDF format that can be saved, printed and passed along. While this information is also available on https:// www.beefresearch.org/beefsustainability. aspx, the infographic gives it in one direct click. Another great tool for all is the Beef Sustainability Fact Card shown on the previous page. If you want a copy for your own use, go to https://www. beefresearch.org/CMDocs/BeefResearch/ Sustainability_FactSheet_TopicBriefs/ Beef_Sustainability_Facts_042718- 07_041618-06.pdf. If nothing else, it makes for a nice item to keep on your dashboard should you ever get into one of those difficult conversations with an uninformed consumer who is convinced that the beef industry will be the cause of the end of the world. From my high-level view, it’s reassuring to know that our industry is being proac- tive, active and intentional, and it’s even more reassuring to know that we are armed with information to adequately tell our side of the story. I guess it is time to start getting the word out. 