CALF_News_February_March_2020

4 CALF News • February | March 2020 • www.calfnews.net  FEB. | MARCH 2020 Highlights On the Web www.calfnews.net Highlights  Original, informative content  Cattle industry news updates Go Mobile Facebook  https://www.facebook.com/ calfnews/ Twitter  https://twitter.com/calfnews YouTube  www.youtube.com/CALFnews Advertising Jessica Ebert National Account Manager (785) 477-1941 jebert@blueprintma.com Features In Every Issue 5 Gypsy Wagon 14 Chuteside Manner 32 On the Human Side 33 Gatherings 34 Recollections Opinions 10 Rumblings From the Great White North 11 All In 12 Whitt & Wisdom 28 Beyond the Ranch Gate 6 Trade Wars Long-awaited U.S. trade deals are finally moving forward despite political distractions in Washington D.C.; all of agriculture is anxious and grateful. Cover Story 16 Showing the Lifestyle Arizona photographer Cindi LaBash provides a down-to- earth testimonial of cattle producers as she chronicles the lives of ranchers and their families. 26 Jake Ruth: Cowman in Corn Country This Eastern Nebraska Cattleman and his extended family prove that a good attitude can make any dream happen, even in corn country. 20 Ag Innovation Summit The complex responsibility of educating our urban beef consumers grows ever more important. This summit, hosted by CSU, focused on innovation in communication. 36 Baxter Black 37 Index of Advertisers 37 CALF's Featured Lady 38 Where’s the Really Exceptional Beef? 31 Snack Pak 4 Kids™ Grows A program started by one man at his kitchen table first fed ten schoolchildren. It now encompasses 5,000 volunteers and 24,000 kids in six states.