CALF_News_February_March_2021

38 CALF News • February | March 2021 • www.calfnews.net CALF’s Featured Lady By Patti Wilson Contributing Editor  CALF CAMEO Calendar Ad Index The face of the cattle industry www.calfnews.net National Account Manager Jessica Ebert | (785) 477-1941 For information on advertising in CALF News Magazine, contact: Feb. 23-24 Cattle Industry Winter Reboot Virtual www.ncba.org March 4 Bieber Red Angus Spring Production Bull Sale Leola, S.D. www.bieberredangus.com March 12-13 Illinois Beef Expo Jr. Show & Trade Show Peoria, IL www.illinoisbeefexpo.com May 26-28 USMEF Spring Conference Minneapolis, Minn. www.usmef.org June 1 Cattle Industry Convention Registration Opens www.convention.ncba.org Aug. 10-12 Cattle Industry Convention & NCBA Trade Show Nashville, Tenn. www.ncba.org Amari Seiferman lives in Shawnee, Kan., with her husband, Ben, and 2-year-old daughter, Brogan. She grew up in northwest Okla- homa with two sisters and four brothers. When Amari and her husband are not working, they are creat- ing experiences and memories with their daughter. Their faith is important to them, and they enjoy everything outdoors. Sports, reading, cooking and family time are shared. Their life includes two rescue cats, “who allow the Seifermans to live in their home,” Amari says. As Certified Hereford Beef (CHB) president and CEO, Amari says the goal of the program is to create brand awareness and develop markets for product distribution. They provide industry partners with marketing and educational resources to support them in the sale and promotion of Certified Hereford Beef. CHB collaborates with partners in all segments of the industry – produc- ers, meat packers, further processors, foodservice and retail, restau- rants and groceries. Additionally, they work in the export industry in the same capacity. Amari says her resiliency and work ethic came from the small- town setting in which she grew up. “I believe what you think about, you bring about. So, make sure your thoughts are in the right place,” she says. She is also a firm believer that it’s not what happens to you in life, it’s what you do about it. “Challenges come in all forms; find the strength and cour- age to do what you think is right and give it your all.”  Bieber Red Angus Ranch........................ 17 Brute Cattle Equipment/ Dodge Mfg................. 25 Cargill............................ 40 Cobett Company........... 27 Kemin...................... 12, 13 Micronutrients. ................ 7 Midcontinent Livestock Supplements.............. 27 Multimin USA Inc. ......... 39 National Cattlemen’s Beef Association......... 2 Rawhide Portable Corral........................ 11 Rotomix........................... 3 ServiTech, Inc................ 25 Stuart Products............. 21 Texas Feed Fat.............. 21 Turnkey Computer Systems.................... 15