31 CALF News • February | March 2022 • Kansas Livestock Association 109th Convention and 49th Trade Show National Cattlemen’s Beef Association President and Kansas cattle feeder Jerry Bohn updates attendees on several issues affecting the beef industry, including federal taxes, cattle marketing, environmental policies and sustainability, during the Beef Industry University forum. LEFT: 2022 KLA President Phil Perry (left), an Oskaloosa rancher, was elected during the KLA Annual Business Meeting. Members also elected Shawn Tiffany, a cattle feeder from Herington, as the new KLA president-elect. Nearly 800 Kansas Livestock Association (KLA) members and guests attended the 109th convention. During the event, members participated in committee and council meetings to discuss policy issues. 1,000 names.) Soon, most of the country’s big retail chains had adopted the program, with more than 15,000 copies of the URMIS manual ordered by people in the meat trade. When the National Pork Producers Council took pork promotion checkoff dollars to Des Moines, Iowa, in the 1980s, however, and the National Beef Checkoff Program got its start that same decade, the handwriting for the Meat Board was on the wall. With most of its funding coming from beef checkoff dollars, the Meat Board merged with the National Cattlemen’s Association in 1996 to become the National Cattlemen’s Beef Association. The doors to its Chicago offices would be closed within a few years. It was the end of an era, but not the end of the story. The Meat Board laid a foundation for how producers could get involved in their own destiny and created some memorable and effective programs that would both educate and excite consumers down through the decades.  MEAT BOARD ANNIVERSARY Continued from page 30