CALF_News_June_July_2019

13 CALF News • June | July 2019 • www.calfnews.net light duty trucks and SUVs with real internal combustion engines. Consider the fact that fake meat is being developed because people like to eat real meat! Part of the sizzle Beyond Beef is selling is that their fake burger tastes like a real burger. It’s an admission that a real burger is the standard a fake burger has to match. And by the way, a real burger is a much easier sell to those on low-carb diets. The Beyond Meat burger has 5 grams of carbohydrates. A real burger has zero. The beef industry has a research, development and promo- tion machine with a proven track record. The Beef Checkoff program has been the industry’s success story for the last 30 years. It will be more important than ever for the beef indus- try to survive. Finally, adversity can be painful, but it is the most powerful catalyst for change and growth. This challenge should be a call to arms! It’s time for every breed and segment of the industry to crawl out of their silos and partner to satisfy the end-prod- uct consumer. It’s time for the real meat industry to plan beyond meat.  E-mail comments to jim@purposeunlimited.com ©Kemin Industries, Inc.and itsgroupofcompanies2019.All rights reserved. ® TM TrademarksofKemin Industries, Inc.U.S.A. Kemin.com/DesignedForYou THE CHROMIUM LEADER FOR 20+ YEARS QUALITY & SAFETY: IT’S ALL BY DESIGN. Kemin knows chromium. Our commitment to chromium promises to provide you with a high-quality, safe and efficacious product to help your animals reach their optimal performance while boosting your bottom line.