CALF_News_June_July_2020

4 CALF News • June | July 2020 • www.calfnews.net  JUNE | JULY 2020 Highlights On the Web www.calfnews.net Highlights  Original, informative content  Cattle industry news updates Go Mobile Facebook  https://www.facebook.com/ calfnews/ Twitter  https://twitter.com/calfnews YouTube  www.youtube.com/CALFnews Advertising Jessica Ebert National Account Manager (785) 477-1941 jebert@blueprintma.com Features In Every Issue 5 Gypsy Wagon 18 Chuteside Manner 33 Gatherings 34 On the Human Side 36 Baxter Black Opinions 8 Rumblings From the Great White North 9 All In 10 Prime Points 14 Whitt & Wisdom 30 Beyond the Ranch Gate 6 Government – Our New Normal As much as the beef industry shies away from government tinkering with our business, will it become a necessary evil in our “new normal”? Cover Story 20 Plant-Based Blasphemy While imitation is considered the sincerest form of flattery, meat wannabes can’t even come close to offering the nutrients packed in the real thing. 22 Nutrition Legend Pens Seventh Book Approaching the century mark, tireless nutrition legend John Matsushima, Ph.D., offers the beef industry his seventh book – perhaps the most informative one yet. 32 Ranchin' Vets Founded as a resource to assist veterans returning home, this organization is also a source of valuable, dedicated employees for ag businesses. 37 Index of Advertisers 37 CALF's Featured Lady 38 Recollections 39 Where’s the Really Exceptional Beef? 26 The Experience of Beef Read part two about a city girl’s enthusiastic foray into ranch life on the Withers Ranch at Limon, Colo. DYNAMIC BEEF CATTLE INDUSTRY John K. Matsushima