CALF_News_October_November_2021

15 CALF News • October | November 2021 • www.calfnews.net 254.527.3342 www.cllnet.com 7 th C a p i t o l L a n d & L i v e s t o c k 1 9 4 6 • S c h w e r t n e r , T e x a s • 2 0 2 1 5 ANNIVERSARY Celebrating 75 Years of Service to the Cattle Industry equipment to produce food, which will be delivered to our dinner plates by fossil-fueled trucks and trains. The La La Land idea that plant-based and synthetic meat will displace real meat is no more realistic than electricity dis- placing fossil fuels. Real people will still eat real beef. Hey, that would be a great idea for an ad campaign: “Beef. Real Food for Real People.” Oh wait, that’s already been done. But it’s just as true today as when James Garner drove his fossil fueled 1959 Chevy pickup to the steakhouse in those 1980s beef commercials. Yes, we have been living in an alternate universe where we’re supposed to believe reducing greenhouse gas emissions will stop climate change and achieve economic equality and racial justice. That’s La La Land. Meanwhile, we’re seeing a standout moment for U.S. industries that run on diesel. That’s reality.  E-mail comments to jim@purposeunlimited.com