CALF_News_October_November_2021

22 CALF News • October | November 2021 • www.calfnews.net For example, in an interview with The Washington Post for a story published in July , Pat Brown, founder of Impossible Foods, pushed the company’s pledge to eliminate animal agriculture in the next 15 years: “Put it on your calendar, because Impossible Foods is going to do it.” But don’t fear. Lusk said Impossible, Beyond and other fake meats make up about one-third of 1 percent of total “meat” protein sales. However, their bias against beef and other meats remains troublesome because Brown and others are throwing millions of dollars into measures aimed at disrupting beef and other meat production. 2021 CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW Continued from page 16 Jason Lusk, Purdue ag economist, sees little fear from fake meats. False arguments that still label beef production as bad for the environment are continuously disproven by science. Beef has only a 2 percent effect on green- house gases, Lusk said, adding that corn and grass used to feed cattle help store and transport energy. “Animals convert that energy into what consumers want,” he said. “Meat is a conversion of energy.” Environmental Stewardship, Other Awards The Cattle Industry Convention recognized producers who are careful caretakers of the environment and who excel in production efficiency. These and other awards included:  2021 Environmental Stewardship Award Program – Beatty Canyon Ranch, Kim, Colo.  2021 BQA Cow-Calf Award – Deseret Cattle & Citrus, St. Cloud, Fla. CALF News Publisher Betty Jo Gigot, left, welcomed hundreds who dropped by the magazine’s booth at the NCBA Trade Show. One visitor was NCBA Past President Jennifer Houston, one of many Tennesseans who rolled out the red carpet in Nashville. LEFT: American National CattleWomen President Evelyn Greene of Auburn, Ala., said the ANCW social media network continues to grow and reach thousands of new consumers. Nicole Timmerman and little lady, Adley, were some of the attendees at the Cattle Feeders Hall of Fame banquet. Adley’s dad, Ryan, manages the NA Timmerman feedyard at Sterling, Colo. RIGHT: Emily Sandlin was having a great time at the NCBA Trade Show in Nashville. Emily’s family runs Sandlin Farms in Forsyth, Ga. Business as usual at the gathering in Nashville. RIGHT: The promenade to the Opryland convention center was a greeting place for convention goers. Photo courtesy National Cattlemen's Beef Association SEEN AROUND NASHVILLE