CALF_News_June_July_2018

4 CALF News • June | July 2018 • www.calfnews.net  JUNE | JULY 2018 Highlights On the Web www.calfnews.net Highlights  Original, informative content  Cattle industry news updates Go Mobile Facebook  https://www.facebook.com/ calfnews/ Twitter  https://twitter.com/#calfnews YouTube  www.youtube.com/CALFnews Advertising Jessica Ebert National Account Manager (785) 477-1941 jebert@blueprintma.com Features In Every Issue 5 Gypsy Wagon 18 Chuteside Manner 44 Recollections 45 Baxter Black 46 Index of Advertisers 47 Where’s the Really Exceptional Beef? Subscription Request Form  New  Renewal  Address Change Domestic  1 Yr $40  2 Yrs $70  3 Yrs $90 New Foreign (Send U.S. funds—U.S. Bank only)  1 Yr $50  2 Yrs $90  3 Yrs $120 Name Firm Name Street City State Zip Phone No. e-mail  Commercial Feeder 1,000 to 5,000 head annual marketings  5,000 to 10,000 head annually  10,000 to 20,000 head annually  20,000 to 40,000 head annually  40,000 plus head annually  Stocker/Feeder operator  Cow/Calf operator  Other Please enclose old magazine label. Send check, money order or U.S. funds BluePrint Media P.O. Box 292, Lodi, WI 53555 Opinions 10 Rumblings From the Great White North 11 Looking Ahead 12 All In 14 Whitt & Wisdom 32 Beyond the Ranch Gate 6 Marketing Beef Marketing beef boils down to communicating – from telling our story to consumers to prompting discussion between industry segments. Cover Story 34 Cattle Raisers Convention Corrals 4,700 The Texas Cattle Raisers had a banner convention, drawing record turnout for their 141 st gathering in Forth Worth. 28 Finished with Pride & Integrity As their name implies, High Choice Feeders strives to produce high-quality beef for just about any niche market out there. 20 Brown Cattle Feeders For some, feeding high-risk cattle is a recipe for disaster. But Brown Feeders has made feeding calves that are as “sale barn” as they can get into a winning business. CALF NEWS THEFACEOF THECATTLE INDUSTRY www.calfnews.net June | July2018 • Vol.57 | Issue 3 High Choice Feeders #CattleTales Sustainability Performance Beef Empire Days W.D. Farr Connect the Dots TSCRA Animal Health USRSB