CALF_News_June_July_2018

New hashtags are added frequently.“Our community continues to add new hashtags in their story telling,”Wilson says. CattleTales complements another pro-beef, pro-dairy function Wilson coordinates – the 4C Summit. The 4C name comes from various industry associates who come together to col- laborate with leaders from industries beyond their own, explore how other industries face challenges and make con- nections to apply different approaches to our traditional ways of doing business. Attendees of the summit commit their time annually by participating in the 4C Summit with the goal of finding new ideas to transform their business models. “The purpose of the 4C Summit is to provoke nontraditional thought,”Wilson says, noting this year’s summit was in May in Coronado, Calif.“Participants shared their stories with one another and also on social media, things they do daily to produce beef.” Summit participants are mutual cus- tomers of Elanco and Micro Technolo- gies, including many of the top cattle feeders and dairy farmers. Wilson says it can be difficult to measure return on investment of social media if you’re not marketing a specific brand product. “But even though you’re selling a commodity product and not necessarily a brand, you’re investing in your right to operate your business,” she says. #CattleTales is the tool to get that story told. And its nontraditional colors and design draw attention.“The vibrant custom art work gives us a different look,”Wilson says.“It is from Diana Madaras, a well-known Southwestern artist from Tucson.” Stickers and other #CattleTales items are available to those who’d like some support material to help get their story told.“We’ve noticed that a lot of people who attend cattle conventions and semi- nars tweet or post on Facebook while they’re at the meetings,”Wilson says. “We want them to continue their posts when they get home, to share their sto- ries as it relates to cattle or byproducts.” #CATTLETALES Continued from page 7 The Cellerate Yeast Solutions ® portfolio of products is only as good as our understanding of your operation. That’s why Phibro offers more than just high-quality yeast products. We build lasting relationships with our customers, provide extensive expertise and offer solutions that are backed by science. Practical solutions for healthy animals and a healthy bottom line. the most POWERFUL supplement is PARTNERSHIP Talk With a Phibro Expert 800-677-4623 | pahc.com ———————— Also providing you ———————— Terramycin ® AB20 ® GemStone ® Bloat Guard ® Continued on page 11  9 CALF News • June | July 2018 • www.calfnews.net