All In

The Bovine Relocation Society

By Chris McClure, Contributing Editor As reputations go, that of “bull hauler” may be one of the most colorful. I’ve met a number of them

It’s All About Perception

By Chris McClure Contributing Editor There is an old marketing adage that says, “perception is reality.” I believe it. In this case at least, my

Managing Extremes

By Chris McClure  Contributing Editor We are accustomed to “managing to the average.” It only makes sense that we make management decisions based on what

Slaying Dragons

By Chris McClure “If you can’t take the heat, don’t tickle the dragon.” – Scott Fahlman Scott Fahlman is an MIT graduate who completed his

It’s All About Efficiency

By Chris McClure   Contributing Editor As we sit at a point of very low numbers in our national cow herd, it is time to get