Prime Points

From Label to Table

By Megan Webb, Ph.D., Contributing Editor Approaching a retail case at your local grocery store can be mesmerizing! Some cases have built-in background reflection mirrors, LED

Market Drivers Point to Future Integration

By Megan Webb, Ph.D., Contributing Editor Market drivers like the weather, feed resources, logistics, animal disease and consumer behavior continuously influence the beef industry. Like

A New Year Celebration

By Megan Webb, Ph.D., Contributing Editor Cattlemen do not often have the time to celebrate, but I encourage you to try to take a moment

Beef Trade is on the Table

By Megan Webb, Ph.D., Contributing Editor As agriculturalists, we are submerged in annual traditions and labor-rich experiences. For you, these experiences may include weaning, branding,

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