By Megan Webb, Ph.D. Contributing Editor As spring unfolds, bringing fresh opportunities for growth, cattle producers have a unique moment to step into action. With
By Megan Webb, Ph.D. Contributing Editor Growing up near Washington, D.C., I always felt the weight of policy decisions on farm life. As a young
By Megan Webb, Ph.D. Contributing Editor Heading into 2025, the American beef industry is proving resilient amid economic challenges and shifting consumer habits. Even
By Megan Webb, Ph.D., Contributing Editor As fall rolls in, cattle producers are moving their herds from summer pastures to crop residues or dry lots
By Megan Webb, Ph.D. Contributing Editor Consumers are competitive and health-conscious purchasers. As cattle raisers and beef mongers, we must have effective beef advocacy and
