By Megan Webb, Ph.D. Contributing Editor Heading into 2025, the American beef industry is proving resilient amid economic challenges and shifting consumer habits. Even
By Megan Webb, Ph.D., Contributing Editor As fall rolls in, cattle producers are moving their herds from summer pastures to crop residues or dry lots
By Megan Webb, Ph.D. Contributing Editor Consumers are competitive and health-conscious purchasers. As cattle raisers and beef mongers, we must have effective beef advocacy and
By Megan Webb Contributing Editor In the sprawling expanse of America’s feedlot industry, the presence of immigrant workers is not just a footnote, but a
By Megan Webb, Ph.D. Contributing Editor In the rolling hills of Burlington, W.Va., where small family farms form the backbone of our community, a sense
