Tag: Chris McClure
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It’s All About Perception
August 8, 2024
By Chris McClure Contributing Editor There is an old marketing adage that says, “perception is reality.” I believe it. In this case at least, my
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The Gate
August 8, 2024
The Gate By Chris McClure Contributing Editor If you’ve ever worked with cattle, you know about a gate. If you want a cow to
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Managing Extremes
June 10, 2024
By Chris McClure Contributing Editor We are accustomed to “managing to the average.” It only makes sense that we make management decisions based on what
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Storms
April 10, 2024
Storms By Chris McClure Contributing Editor When the wind blows And the dust rolls There can still be peace within. Our anchor holds Despite
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Flatland Philosopher: Going Fishing
August 10, 2023
Going Fishing Bawling calves and hanging dust That gets in ears and forms a crust Around the nostrils and the lips; The contest has commenced