Tag: Chris McClure
It’s All About Perception
August 8, 2024
By Chris McClure Contributing Editor There is an old marketing adage that says, “perception is reality.” I believe it. In this case at least, my
The Gate
August 8, 2024
The Gate By Chris McClure Contributing Editor If you’ve ever worked with cattle, you know about a gate. If you want a cow to
Managing Extremes
June 10, 2024
By Chris McClure Contributing Editor We are accustomed to “managing to the average.” It only makes sense that we make management decisions based on what
Storms
April 10, 2024
Storms By Chris McClure Contributing Editor When the wind blows And the dust rolls There can still be peace within. Our anchor holds Despite
Flatland Philosopher: Going Fishing
August 10, 2023
Going Fishing Bawling calves and hanging dust That gets in ears and forms a crust Around the nostrils and the lips; The contest has commenced