Tag: All In

Sometimes I wonder why we put so much stock in a name. Shakespeare had it right in the words of Juliet; the label on the outside doesn’t change what’s in the package, yet companies spend billions of dollars every year promoting names. Most large corporations employ firms that test product names on focus groups before they will consider them for a product label. Can you imagine being part of a panel in which you have a scorecard in front of you as you are asked, “Which name do you prefer, Resalto or Xarelto?” I probably should put a copyright mark after both of those since I think they are likely owned by some drug company.

By Chris McClure, Contributing Editor Sometimes the things bouncing around in my head don’t fall into nice, neat categories the way I would like them

By Chris McClure, Contributing Editor At some time  previously, I wrote about the need for a faster feedback mechanism for the cattle industry. The market

By Chris McClure, Contributing Editor Sometimes you need to just start anew, to scrap everything you thought you knew and take a fresh go at

By Chris McClure, Contributing Editor The disconnection between people who live in the city and those who grow the food they eat continues to grow

By Chris McClure, Contributing Editor From our first cry demanding that we be fed, to our final grasp at fleeting life, we are in sales.

By Chris McClure, Contributing Editor.
During the late 1870s, shortly after the Texas Panhandle was opened to settlement thanks to the efforts of the U.S. Cavalry under Ranald S. Mackenzie, cattle rustling became a problem.