Category: Industry News

Raising the Bar, Then Exceeding It – The 2022 National Beef Quality Audit Showed Improvement, Lost Opportunities
By Burt Rutherford Contributing Editor We’re getting better. A lot better, in fact. But much like a football coach who, even when the team

Chr. Hansen Launches Bovamine Defend Plus
By Patti Wilson Contributing Editor Global bioscience company Chr. Hansen has launched a new probiotic product into the U.S. market. It adds to the 30-plus

HEMPHILL COUNTY BEEF CONFERENCE- Helps Ranchers Produce Better Calves and Boost Returns
By Larry Stalcup Contributing Editor Andy Holloway’s booming personality and ability to round up a steadfast local committee and stellar sponsors have made the

Micro Technologies Introduces NTEP-Certified ACCU-TRAC Scale
By Patti Wilson Contributing Editor Heather Larson of Lexington, Neb., is the product manager for Micro Technologies ACCU-TRAC Scale system. We spoke at length about

MERCK’S DNA TRACEBACK- Using ‘Nature’s Barcode’ to Verify Exact Beef Origin
By Larry Stalcup Contributing Editor Fastidious food producers, retailers and consumers are becoming more demanding in knowing how and where their beef is produced. Using

COORS COWBOY CLUB RANCH RODEO- Vance Reed’s Amarillo Dream Readies for 35th Session
By Larry Stalcup Contributing Editor Vance Reed grew up in the Texas Panhandle and had always loved its Western heritage. So when the successful beer

Better Times Ahead- The Pressure May Lift as 2023 Progresses
By Burt Rutherford Contributing Editor If there are two things that beef producers talk about most, it’s weather and markets. So pour a cup

USDA CATTLE CONTRACTS LIBRARY – Magnifies the Value of Quality Cattle
By Larry Stalcup Contributing Editor Early data from the U.S. Department of Agriculture’s (USDA) new Cattle Contracts Library (CCL) pilot program solidifies the notion that
VIABLE ALTERNATIVES- Texas Company Provides Innovative Water Solutions
By Patti Wilson Contributing Editor Rainfall and groundwater vary widely across our country. Often, eastern areas have more than adequate precipitation. Some Nebraskans can stand

What Does Sustainability Look Like in Cow-Calf Operations?
By Jayden Osborne Contributing Editor During the spring of 2020, the entire world was faced with a pandemic that plagued consumers with uncertainties and worry.