Category: Prime Points
Rising Above: A Call to Unity in the Beef Industry
By Megan Webb, Ph.D. Contributing Editor In the rolling hills of Burlington, W.Va., where small family farms form the backbone of our community, a sense
Membership Associations Pull the Most When They Pull Together
By Megan Webb, Ph.D. Contributing Editor In the face of unprecedented challenges, agricultural organizations are finding strength in collaborating with other organizations to address the
You and Your Operation Becoming the Best Version in 2024
By Megan Webb, Ph.D. Contributing Editor We all know that farming and ranching is a noble career and family-oriented business, but it comes with uncertainties,
Cattle Are Sustainable and Reduce the Carbon Footprint
By Megan Webb, Ph.D. Contributing Editor A sustainable beef supply is comprised of three intersecting pillars – social responsibility, economic viability and environmental stewardship. Sustainability
Marketing With the End Goal in Mind
By Megan Webb, Ph.D. Contributing Editor Envisioning Success When the sun rises, I enjoy starting the coffee pot, turning on the early morning news, reviewing
PRIME POINTS: Dual Purpose Solar Technology: Does It Have a Place on Your Feedlot or Operation?
By Megan Webb, Ph.D. Contributing Editor In the heat of the summer, do you enjoy the comfort of a cooled home? I certainly do, and
Takeaways From the 2023 Cattle Industry Convention
By Megan Webb, Ph.D. Contributing Editor Did you attend the 2023 Cattle Industry Convention in the Big Easy? This was the first time I had
PRIME POINTS: Is Your Operation Prepared for the Next Winter Snowstorm?
By Megan Webb, Ph.D. Contributing Editor Preparing for winter storms is inevitable and doesn’t tend to be the favorite chore among operations, but preparedness is
Prime Points: Getting Ready for a New You in 2023
By Megan Webb, Ph.D. Contributing Editor Has 2022 been stressful for you? Recognizing the effects that long-term stress has on each of us is important.
Generational Change: Can We Open the Gate?
SELF-REFLECTION IS a necessary tool for leadership development. Setting aside time for this practice is critical to strengthen leadership development by assessing skills, strengths, weaknesses