Category: Prime Points
Lessons from the Pasture Gate: Winter Resolve and the Road Ahead
By Megan Webb, Ph.D. Contributing Editor Winter settles quietly across the countryside. The mornings come slower now – feed steam rising in the cold air,
Lessons From the Pasture Gate: Biosecurity, Beef and Building Trust
By Megan Webb Contributing Editor Fall has a rhythm all its own. The air cools, the hillsides turn gold, and cattle trailers begin rolling as
Rolling With the Punches: Summer Lessons From the Pasture
By Megan Webb Contributing Editor Summer has always been a season of surprises for cattle folks. Whether it’s unexpected rain, new policy shifts or sudden
From Pasture to Policy: Why Presence Matters
By Megan Webb, Ph.D., Contributing Editor Spring green-up reminds us how quickly things can change – and that’s true not only in the pasture
Spring Into Action: Advocating for Your Operation
By Megan Webb, Ph.D. Contributing Editor As spring unfolds, bringing fresh opportunities for growth, cattle producers have a unique moment to step into action. With
From Policy to Pasture, 2025 Brings Hope for Cattle Producers
By Megan Webb, Ph.D. Contributing Editor Growing up near Washington, D.C., I always felt the weight of policy decisions on farm life. As a young
Beef in the 2025 Consumer Landscape: Enduring Trends and New Patterns
By Megan Webb, Ph.D. Contributing Editor Heading into 2025, the American beef industry is proving resilient amid economic challenges and shifting consumer habits. Even
Cattle Trailers Are Rolling Beef Industry Billboards
By Megan Webb, Ph.D., Contributing Editor As fall rolls in, cattle producers are moving their herds from summer pastures to crop residues or dry lots
Enhancing Beef Marketing: A Guide for Cattle Raisers and Beef Mongers
By Megan Webb, Ph.D. Contributing Editor Consumers are competitive and health-conscious purchasers. As cattle raisers and beef mongers, we must have effective beef advocacy and
The Immigrant Workforce: A Pillar of Stability in the U.S. Feedlot Industry
By Megan Webb Contributing Editor In the sprawling expanse of America’s feedlot industry, the presence of immigrant workers is not just a footnote, but a