Category: Prime Points
Planes and Cows Why Traceability and Planning Matter
By Megan Webb, Ph.D., Contributing Editor HAVE YOU BEEN WASHING your hands and monitoring your health more? Like me, are you tired of the constant
Cattlemen: Leaders, Innovators, Icons
By Megan Webb, Ph.D., Contributing Editor DO YOU THINK that decision making is developed on either fear or greed? What drives you to make those
From Label to Table
By Megan Webb, Ph.D., Contributing Editor Approaching a retail case at your local grocery store can be mesmerizing! Some cases have built-in background reflection mirrors, LED
Market Drivers Point to Future Integration
By Megan Webb, Ph.D., Contributing Editor Market drivers like the weather, feed resources, logistics, animal disease and consumer behavior continuously influence the beef industry. Like
A New Year Celebration
By Megan Webb, Ph.D., Contributing Editor Cattlemen do not often have the time to celebrate, but I encourage you to try to take a moment
Weathering the Storm with Innovative Income Strategies
By Megan Webb, Ph.D., Contributing Editor Agriculturalists are the original entrepreneurs and there is no doubt we need to utilize our instincts. We strive to
Beef Trade is on the Table
By Megan Webb, Ph.D., Contributing Editor As agriculturalists, we are submerged in annual traditions and labor-rich experiences. For you, these experiences may include weaning, branding,
The Perception of Beef is Powerful
By Megan Webb, Ph.D., Contributing Editor As a beef producer, have you ever walked to the meat counter or isle and been mesmerized by consumers
Spring Has Sprung and Beef Is Served
By Megan Webb, Ph.D., Contributing Editor Spring has sprung and, like a new sunset to welcome you each day, you may be delighted to have
It’s a Team Approach
By Megan Webb, Ph.D., Contributing Editor Although many outcomes of 2020 were definitely not planned, the success of your operation, even if breaking even, is