Tag: Prime Points

From Policy to Pasture, 2025 Brings Hope for Cattle Producers
By Megan Webb, Ph.D. Contributing Editor Growing up near Washington, D.C., I always felt the weight of policy decisions on farm life. As a young

Beef in the 2025 Consumer Landscape: Enduring Trends and New Patterns
By Megan Webb, Ph.D. Contributing Editor Heading into 2025, the American beef industry is proving resilient amid economic challenges and shifting consumer habits. Even

Cattle Trailers Are Rolling Beef Industry Billboards
By Megan Webb, Ph.D., Contributing Editor As fall rolls in, cattle producers are moving their herds from summer pastures to crop residues or dry lots

Enhancing Beef Marketing: A Guide for Cattle Raisers and Beef Mongers
By Megan Webb, Ph.D. Contributing Editor Consumers are competitive and health-conscious purchasers. As cattle raisers and beef mongers, we must have effective beef advocacy and

The Immigrant Workforce: A Pillar of Stability in the U.S. Feedlot Industry
By Megan Webb Contributing Editor In the sprawling expanse of America’s feedlot industry, the presence of immigrant workers is not just a footnote, but a

Rising Above: A Call to Unity in the Beef Industry
By Megan Webb, Ph.D. Contributing Editor In the rolling hills of Burlington, W.Va., where small family farms form the backbone of our community, a sense

Membership Associations Pull the Most When They Pull Together
By Megan Webb, Ph.D. Contributing Editor In the face of unprecedented challenges, agricultural organizations are finding strength in collaborating with other organizations to address the
You and Your Operation Becoming the Best Version in 2024
By Megan Webb, Ph.D. Contributing Editor We all know that farming and ranching is a noble career and family-oriented business, but it comes with uncertainties,

Cattle Are Sustainable and Reduce the Carbon Footprint
By Megan Webb, Ph.D. Contributing Editor A sustainable beef supply is comprised of three intersecting pillars – social responsibility, economic viability and environmental stewardship. Sustainability

Marketing With the End Goal in Mind
By Megan Webb, Ph.D. Contributing Editor Envisioning Success When the sun rises, I enjoy starting the coffee pot, turning on the early morning news, reviewing