Tag: Rumblings from the Great White North
Canadian Agriculture Held Ransom by $6 Billion Woman
By Will Verboven, Contributing Editor I expect few Americans are aware that a single person charged with a civil crime in the United States will
Silence, Common Sense First Casualities of Social License
By Will Verboven, Contributing Editor One is reminded of the power of political correctness and how far its nefarious tentacles have reached into the mindset
New Meats Are Closer Than You Think Technology May Decide ‘Real’ Beef’s Future
By Will Verboven, Contributing Editor It’s a topic that meat industry observers have been warily watching for some time, perhaps in the faint hope that
Canadian Study Disparages Meat Consumption Sound Familiar?
By Will Verboven, Contributing Editor There are times when one wonders if there is a grand conspiracy by self-appointed consumer lobby groups, politically correct academics
Canadian Beef Now Has Social License … Well, Almost
By Will Verboven, Contributing Editor Recently, there was a flurry of media announcements from Canadian cattle producer organizations, the Canadian Roundtable for Sustainable Beef (CRSB)
Trade Issues Loom Again. Will Real Peace Ever Break Out?
By Will Verboven, Contributing Editor.
Many years ago, when I first started writing for this illustrious publication, I recall there were trade issues affecting the cattle and beef business between Canada and the United States.
Marketing Trends Need to be Exploited Before It’s Too Late Part 1
By Will Verboven, Contributing Editor For years one has read with dismay about meat utilization statistics showing once again a decline in beef consumption, almost
Canadian Beef Is Better… Yeah Right It’s All in the Marketing
By Will Verboven, Contributing Editor.
I’m sure each one of those quality claims is disputed by competitors and, with beef, there are plenty of claims by a bewildering collection of marketers. Canadian beef merchandisers have been at the retail brand promotion game for a long time, but it has a checkered history, fraught with politics and some reluctance – which is probably the Canadian way.
Cattle and Beef Marketing the Canadian Way – It’s Not Easy Being a Modest Guy
By: Will Verboven, Contributing Editor It depends on the year, but about 45 percent of all Canadian beef production is exported, 75 percent of which
Grass to Plate the Canadian Way
<strong>By Will Verboven, Contributing Editor</strong> Close to 60 percent of Canada’s beef production comes from our prairie provinces, with over 40 percent concentrated in Alberta.