Tag: Marketing

Strategies to Manage High Prices and Risk
By Larry Stalcup Contributing Editor No matter how high the finished price, marketing fed cattle at a strong profit is rarely easy. Even with low

WILL YOUR CALVES BRING A PREMIUM? Getting Paid for Quality Cattle
By Larry Stalcup Contributing Editor With breakevens that push $190 to $200/cwt., feedyards are seeking the best quality of cattle to place on feed. And

Will Producers Take Time for Value-Added Programs This Year?
By Heather Smith Thomas Contributing Editor Cattle prices are at an all-time high and rising. Some cow-calf producers are sending calves to market right off

Enhancing Beef Marketing: A Guide for Cattle Raisers and Beef Mongers
By Megan Webb, Ph.D. Contributing Editor Consumers are competitive and health-conscious purchasers. As cattle raisers and beef mongers, we must have effective beef advocacy and

Don’t Let Bullish Fed Cattle Profits Be Ruined by an Unexpected Wreck
By Larry Stalcup Contributing Editor Fed cattle prices have seen a steady rise since markets tanked to under $100 per hundredweight (cwt.) in early 2020.

Raising the Bar, Then Exceeding It – The 2022 National Beef Quality Audit Showed Improvement, Lost Opportunities
By Burt Rutherford Contributing Editor We’re getting better. A lot better, in fact. But much like a football coach who, even when the team
Canadian Beef Is Better… Yeah Right It’s All in the Marketing
By Will Verboven, Contributing Editor.
I’m sure each one of those quality claims is disputed by competitors and, with beef, there are plenty of claims by a bewildering collection of marketers. Canadian beef merchandisers have been at the retail brand promotion game for a long time, but it has a checkered history, fraught with politics and some reluctance – which is probably the Canadian way.

Blue Grass Stockyards – More than a Market
By Patti Wilson, Contributing Editor
Jan. 30, 2016 is a date that few folks in Lexington, Ky., are likely to forget. Construction workers accidently started a fire at the downtown Blue Grass Stockyards. High winds fanned flames 30-70 feet high, consuming the seven-acre facility, crossing the street and destroying other businesses.

Insure Your Breakeven and More – Commodities Trading Group Sees Price Volatility Continuing
By Larry Stalcup, Contributing Editor
Feedyard and cow-calf profits are just a Corn Belt drought, an oil price rally or a major health scare away from turning into major losses if price protection strategies aren’t fully established.

Cattle Marketing Services, Inc. – A Company Ahead of Its Time
By Delbert Hollis, Contributing Editor
The emergence of the electronic age in the cattle business continues to move forward.