Day: September 25, 2019
The Power of Collaboration
What We Can Learn From Songland By Jim Whitt, Contributing Editor This year a new show with a unique format premiered on television. It’s called
Fake Meat Marketing Provides a Lesson
By Will Verboven, Contributing Editor I expect many in the cattle and beef business are somewhat dismayed at all the free publicity garnered by the
Derrell Peel – Understanding a Global Industry
By Patti Wilson, Contributing Editor Derrell Peel, Ph.D., has no pretentious ideas about his job; although he holds a doctorate in agricultural economics, he still
Gypsy Wagon Oct./Nov. 2019
By Betty Jo Gigot, Publisher The fire at the Tyson plant in Holcomb, Kan., was a serious blow for the entire industry. For those of
Where She Wants to Be
By Larry Stalcup, Contributing Editor From the JA to the XIT, the Texas Panhandle has corralled some of the nation’s most famous ranches. One that
Tony’s Meats and Market
By James Coope, Contributing Editor On a hot Saturday afternoon in Centennial, Colo., the patio outside of Tony’s Meats and Market is teeming with people
Fabricating Your Food
The Ins and Outs of Fake Meat By Gilda Bryant, Contributing Editor Lab-cultured meat products may be coming to a meat counter near you. Also
Tetanus – An Ancient Disease in Modern Times
By Patti Wilson, Contributing Editor Some of the most persistent and brutal diseases on earth seem to be those that have been with us since
What’s In a Name
By Blaine Davis, Contributing Editor Off the road and thinking of firing up the backyard grill, I peruse my local butcher’s meat counter. I lay
Name It
Sometimes I wonder why we put so much stock in a name. Shakespeare had it right in the words of Juliet; the label on the outside doesn’t change what’s in the package, yet companies spend billions of dollars every year promoting names. Most large corporations employ firms that test product names on focus groups before they will consider them for a product label. Can you imagine being part of a panel in which you have a scorecard in front of you as you are asked, “Which name do you prefer, Resalto or Xarelto?” I probably should put a copyright mark after both of those since I think they are likely owned by some drug company.