Category: Marketing
Don’t Let Bullish Fed Cattle Profits Be Ruined by an Unexpected Wreck
By Larry Stalcup Contributing Editor Fed cattle prices have seen a steady rise since markets tanked to under $100 per hundredweight (cwt.) in early 2020.
Raising the Bar, Then Exceeding It – The 2022 National Beef Quality Audit Showed Improvement, Lost Opportunities
By Burt Rutherford Contributing Editor We’re getting better. A lot better, in fact. But much like a football coach who, even when the team
Micronutrients Rebrands as Selko®
Change in name establishes Selko as Nutreco’s single global brand for specialty feed additives INDIANAPOLIS – January 4, 2023 –Micronutrients, Nutreco’s U.S.-based feed additive company,
Canadian Beef Is Better… Yeah Right It’s All in the Marketing
By Will Verboven, Contributing Editor.
I’m sure each one of those quality claims is disputed by competitors and, with beef, there are plenty of claims by a bewildering collection of marketers. Canadian beef merchandisers have been at the retail brand promotion game for a long time, but it has a checkered history, fraught with politics and some reluctance – which is probably the Canadian way.
Blue Grass Stockyards – More than a Market
By Patti Wilson, Contributing Editor
Jan. 30, 2016 is a date that few folks in Lexington, Ky., are likely to forget. Construction workers accidently started a fire at the downtown Blue Grass Stockyards. High winds fanned flames 30-70 feet high, consuming the seven-acre facility, crossing the street and destroying other businesses.
Markets, Trade Discussed at Summit
By Amanda Overleese, Freelance Writer
Ag Enthusiasts gathered at the Agricultural Economic and Technology Summit on June 13-14 in Kearney, Neb. Trade and marketing were popular session topics applicable to both the crop and livestock sectors of the industry.
Insure Your Breakeven and More – Commodities Trading Group Sees Price Volatility Continuing
By Larry Stalcup, Contributing Editor
Feedyard and cow-calf profits are just a Corn Belt drought, an oil price rally or a major health scare away from turning into major losses if price protection strategies aren’t fully established.
Cattle Marketing Services, Inc. – A Company Ahead of Its Time
By Delbert Hollis, Contributing Editor
The emergence of the electronic age in the cattle business continues to move forward.
Marketing: Beating the Odds
By Blaine Davis, Contributing Editor After finishing a second cocktail made from my favorite new libation, Boot Hill Distillery’s “Red Eye Whiskey,” I made a
Beef Near You
By Chris McClure We are surrounded by marketing. The technology that makes our lives easier adds layer upon layer of complexity that’s limited only by