Category: Marketing
Strategies to Manage High Prices and Risk
By Larry Stalcup Contributing Editor No matter how high the finished price, marketing fed cattle at a strong profit is rarely easy. Even with low
WILL YOUR CALVES BRING A PREMIUM? Getting Paid for Quality Cattle
By Larry Stalcup Contributing Editor With breakevens that push $190 to $200/cwt., feedyards are seeking the best quality of cattle to place on feed. And
Will Producers Take Time for Value-Added Programs This Year?
By Heather Smith Thomas Contributing Editor Cattle prices are at an all-time high and rising. Some cow-calf producers are sending calves to market right off
Don’t Let Bullish Fed Cattle Profits Be Ruined by an Unexpected Wreck
By Larry Stalcup Contributing Editor Fed cattle prices have seen a steady rise since markets tanked to under $100 per hundredweight (cwt.) in early 2020.
Raising the Bar, Then Exceeding It – The 2022 National Beef Quality Audit Showed Improvement, Lost Opportunities
By Burt Rutherford Contributing Editor We’re getting better. A lot better, in fact. But much like a football coach who, even when the team
Micronutrients Rebrands as Selko®
Change in name establishes Selko as Nutreco’s single global brand for specialty feed additives INDIANAPOLIS – January 4, 2023 –Micronutrients, Nutreco’s U.S.-based feed additive company,
Canadian Beef Is Better… Yeah Right It’s All in the Marketing
By Will Verboven, Contributing Editor.
I’m sure each one of those quality claims is disputed by competitors and, with beef, there are plenty of claims by a bewildering collection of marketers. Canadian beef merchandisers have been at the retail brand promotion game for a long time, but it has a checkered history, fraught with politics and some reluctance – which is probably the Canadian way.
Blue Grass Stockyards – More than a Market
By Patti Wilson, Contributing Editor
Jan. 30, 2016 is a date that few folks in Lexington, Ky., are likely to forget. Construction workers accidently started a fire at the downtown Blue Grass Stockyards. High winds fanned flames 30-70 feet high, consuming the seven-acre facility, crossing the street and destroying other businesses.
Markets, Trade Discussed at Summit
By Amanda Overleese, Freelance Writer
Ag Enthusiasts gathered at the Agricultural Economic and Technology Summit on June 13-14 in Kearney, Neb. Trade and marketing were popular session topics applicable to both the crop and livestock sectors of the industry.
Insure Your Breakeven and More – Commodities Trading Group Sees Price Volatility Continuing
By Larry Stalcup, Contributing Editor
Feedyard and cow-calf profits are just a Corn Belt drought, an oil price rally or a major health scare away from turning into major losses if price protection strategies aren’t fully established.